Feral Brewing Case Study

by | Oct 31, 2019 | Case Studies | 0 comments

Feral Brewing, a brewery in the Swan Valley, pairs age-old traditions with newfangled flavours to craft legacy beers. The family-owned business keeps sustainability at the heart of its practice, so when Financial Controller, Anthony Bedford, needed a debtor management solution for the more than 500 customers who sip from Feral’s keg, it’s no surprise he turned to automation in the spirit of innovation and sustainability.

The enterprise has its fingers in a number of pies in Perth’s tantalising food and beer industry: a brewery shipping kegs, bottles and cans around Australia, a restaurant, beer garden, and even a merchandising arm for the die-hard fans. As the business acquires sales, the hundreds of invoices to credit customers each month also mean that debt is accrued.

  > Download 6 Wholesale Hacks To Get Paid Faster

The debtor management problem
In 2014, Anthony started with Feral Brewing. The then 12-year-old company had 40 to 45 percent of its invoices outstanding in any given month. Anthony considered hiring a Credit Controller to reduce collection times. However the large amount of invoices to be followed up meant this wasn’t going to be effective. “With a large customer base, some with relatively small dollar amounts per invoice, an IT solution was the most cost effective option,” explains Anthony.

What worked in debt collection
Feral Brewing signed up with ezyCollect and set up a sync with their instance of MYOB. The ezyCollect platform was able to comprehensively map and track all accounts receivables activities. After personalising the in-built communications plan to suit their business, Feral Brewing started to send system generated reminders to all overdue customers. “The reminders automatically go out and that now requires less manpower from within the business” explains Anthony. “No one likes doing collections.”

The reminders automatically go out and that now requires less manpower from within the business.

 The results

The consistent and regular follow-up generated from ezyCollect reminders soon generated results: within a few months Feral Brewing halved its overdue accounts. Consistent follow-up of overdue customers means a key performance indicator of overdue accounts at 20 percent was not just achieved, but often exceeded.

Within a few months, Feral Brewing reduced their overdue accounts by over 50%.

Operating capital has improved significantly and this has enhanced the cash flow, giving the business greater comfort and security. For a business that checks its cash flow daily, being able to forecast with confidence was another tick in the box.

Feral Brewing have mastered the formula for making beer, and now they’ve got the formula for getting paid on time with ezyCollect.

Anthony’s top tip for productivity:
Sales teams respond well to key performance indicators of sales per team. And a little bit of healthy interstate competition is great for motivation.

Anthony’s top tip for cash flow:
Keep an eye on your cash flow regularly. Consistently work at converting your debtors and stock into cash.

  Download Free 5 Tips To Boost Accounts Receivable

Get started for free with ezyCollect, book a demo and transform your B2B cash flow

Feral Brewing

Download the 

Feral Brewing Case Study

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Explore our other posts

What is a business credit score and other FAQs

The business credit score is a numeric indicator of the financial health of a business. The credit score is an indicator of the business’s likelihood of repaying its bills on time.

Days Sales Outstanding (DSO) and how to halve it

DSO, or Days Sales Outstanding, is the average number of days it takes for a company to collect cash payment from a credit sale. When a company sells on credit, it allows its customers to pay in cash at a later date. The average time to pay for a given...

Collect US payments easily: B2B Automatic Payments in ezyCollect

Introducing ezyCollect’s latest feature for US businesses : Automatic Payments – allows you to seamlessly collect payments from your clients’ credit cards or savings or checking accounts, ensuring a consistent and predictable cash inflow to your business.

What are B2B automatic payments?

Learn about Automatic Payments, or direct debit, and its benefits in B2B transactions.

Is Accounts Receivable Credit or Debit? Balancing the Books

In accounting, the treatment of accounts receivable as a debit or a credit holds significant weight on the balance sheet. It’s a key asset in business finance. Let’s dive into how we use debits and credits for accounts receivable to keep our financial records accurate, and learn the best ways to manage it.

Understanding credit risks: Insights to protect your business from late payments

As we settle into a new financial year, businesses must navigate challenges and opportunities strategically. Read tips and insights from our recent webinar that will help empower your business to thrive and prosper in the year ahead.