Feral Brewing Case Study

by | Oct 31, 2019 | Case Studies | 0 comments

Feral Brewing Case Study

Feral Brewing, a brewery in the Swan Valley, pairs age-old traditions with newfangled flavours to craft legacy beers. The family-owned business keeps sustainability at the heart of its practice, so when Financial Controller, Anthony Bedford, needed a debtor management solution for the more than 500 customers who sip from Feral’s keg, it’s no surprise he turned to automation in the spirit of innovation and sustainability.

The enterprise has its fingers in a number of pies in Perth’s tantalising food and beer industry: a brewery shipping kegs, bottles and cans around Australia, a restaurant, beer garden, and even a merchandising arm for the die-hard fans. As the business acquires sales, the hundreds of invoices to credit customers each month also mean that debt is accrued.

  > Download 6 Wholesale Hacks To Get Paid Faster

The debtor management problem
In 2014, Anthony started with Feral Brewing. The then 12-year-old company had 40 to 45 percent of its invoices outstanding in any given month. Anthony considered hiring a Credit Controller to reduce collection times. However the large amount of invoices to be followed up meant this wasn’t going to be effective. “With a large customer base, some with relatively small dollar amounts per invoice, an IT solution was the most cost effective option,” explains Anthony.

What worked in debt collection
Feral Brewing signed up with ezyCollect and set up a sync with their instance of MYOB. The ezyCollect platform was able to comprehensively map and track all accounts receivables activities. After personalising the in-built communications plan to suit their business, Feral Brewing started to send system generated reminders to all overdue customers. “The reminders automatically go out and that now requires less manpower from within the business” explains Anthony. “No one likes doing collections.”

The reminders automatically go out and that now requires less manpower from within the business.

 The results

The consistent and regular follow-up generated from ezyCollect reminders soon generated results: within a few months Feral Brewing halved its overdue accounts. Consistent follow-up of overdue customers means a key performance indicator of overdue accounts at 20 percent was not just achieved, but often exceeded.

Within a few months, Feral Brewing reduced their overdue accounts by over 50%.

Operating capital has improved significantly and this has enhanced the cash flow, giving the business greater comfort and security. For a business that checks its cash flow daily, being able to forecast with confidence was another tick in the box.

Feral Brewing have mastered the formula for making beer, and now they’ve got the formula for getting paid on time with ezyCollect.

Anthony’s top tip for productivity:
Sales teams respond well to key performance indicators of sales per team. And a little bit of healthy interstate competition is great for motivation.

Anthony’s top tip for cash flow:
Keep an eye on your cash flow regularly. Consistently work at converting your debtors and stock into cash.

  Download Free 5 Tips To Boost Accounts Receivable

Get started for free with ezyCollect, book a demo and transform your B2B cash flow

Screen Shot 2019 10 31 at 6.56.16 pm

Download the 

Feral Brewing Case Study

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Explore our other posts

What is a business credit score and other FAQs

The business credit score is a numeric indicator of the financial health of a business. The credit score is an indicator of the business’s likelihood of repaying its bills on time.

Days Sales Outstanding (DSO) and how to halve it

DSO, or Days Sales Outstanding, is the average number of days it takes for a company to collect cash payment from a credit sale. When a company sells on credit, it allows its customers to pay in cash at a later date. The average time to pay for a given...

Benefits of all-in-one solutions vs. banks in B2B payments

Global B2B payments is on the rise with major providers seeing growth in digital payments. Banks have long been players in the payment space, but we’re also seeing the rise of all-in-one payment solutions providing more variety and innovation. Learn why an all-in-one solution can benefit your business when it comes to payments.

Skillinvest Case Study

Learn how Skillinvest transformed their cashflow cycle with AR automation and online payments by ezyCollect.

The seven steps to managing a successful business

Many business owners look to marketing and increasing sales and incentives as indicators of their business success. On episode 1 of our 3-part B2B Financial MasterClass series, Lali Wiratunga, National Manager at Westpac’s Davidson Institute, shared with us the seven other aspects that will help make your business more successful.

New payment gateway: ezyCollect Payments x WooCommerce integration

Introducing ezyCollect Payments Woocommerce extension: a small extension that bridges a big gap in the O2C process. Install the plugin to start taking credit card payments in your online store and manage them in one centralised platform together with your other payments.